Top 5 Reasons to Partner With Us
1. We are committed to being one of the supplier partners you know you can depend on!
Having been on the operations side of this business for quite some time, we know what exceptional customer service looks like.
2. We can and will tailor our services to meet your evolving business needs!
Our approach is not “one-size-fits-all”. We work collaboratively with you and your site-level associates to ensure that we understand each asset’s business strategy and to develop processes that allow you to get the optimum performance from your revenue management program.
3. We are passionate about your people!
With extensive operations experience, we can relate firsthand to the impact revenue management has on your associates. We are able to anticipate their concerns and communicate with them effectively. We are committed to ensuring your associates understand your revenue management solution so they can utilize it to its fullest capacity.
4. We are committed to you and your goals!
We are not affiliated with, nor do we have any allegiances to the software providers. Why is this important? Because it means our objective is clearly defined.
5. Last but not least. We have your bottom-line in mind!
Meet Our Team
Outside of making you money, one of the biggest benefits we bring to the table is our industry experience. With experience onsite and at the executive level we can fully understand and appreciate the impact a revenue management program has on an organization. We can help guide you and your team in making business-critical decisions and we can help bridge the gap between stakeholders at every level!
Stacy Westbay - Founder
Stacy began her career in 1996 as a part-time leasing consultant for JPI. Prior to launching Revenue Edge in 2011 she served as the VP of Asset management for Verde Apartment Communities where she was responsible for the development of financial reporting systems, annual budgeting, quarterly forecasting, oversight of ancillary services and successful implementation and adoption of revenue management. Stacy holds a MBA in Finance from Southern Methodist University.
Tiffany Beasley - Reporting Manager
Tiffany began her career as a Leasing Consultant at a lease-up in Austin, TX. She has also held the Leasing Manager, Assistant Manager and Community Manager positions throughout Austin and surrounding areas. Tiffany has a Bachelor of Science from Texas A&M University.
Michael Coleman - Revenue Manager
Born and raised in Massachusetts, Mike moved to San Diego, CA to begin his multifamily career. While working with various asset classes and large communities, he gained his expertise in Property Management. His YieldStar knowledge and onsite operations experience affords him the ability to partner with clients to make strategic revenue decisions. Mike earned a BA in Business Communication from Assumption College.
Dana Donnelly - Reporting Analyst
Dana joins Revenue Edge with 17+ years of industry experience. She has held a variety of positions with organizations such as Lincoln Property Company, Greystar, Orion Residential and Price Realty Corporation. With 7 years of YieldStar experience, Dana has mastered the ability to evaluate and compile data that can be used by our Revenue Managers to assist them in making strategic pricing decisions for our clients. She graduated with a BBA in Finance from UT Permian Basin.
Beth Lakin - Revenue Manager
Beth transferred to Florida to complete her BA in Sociology at the University of North Florida. While searching for an apartment she was offered a Leasing Consultant position thus kicking off her 20+ year multifamily career. Beth was promoted to Transition Manager and had the opportunity to manage a variety of assets in markets including Phoenix, DC, Baltimore, and Raleigh. Beth has her CAM Designation, graduated FAA Leadership Lyceum and is a First Coast Apartment Association Board Member.
Amy Hunt - Revenue Manager
Amy began her career as a Leasing Consultant with Embrey Management in Little Rock. After the successful lease-up and sale of the asset, she completed five additional lease-ups and held various leadership positions. Amy relocated to Dallas where she managed a high-rise asset in Uptown undergoing renovations. Amy’s knowledge and 6+ years of LRO and YieldStar experience allows her to help onsite teams achieve their goals. Amy majored in Business Management at University of Central Arkansas.
Kristin Lawrence - Revenue Manager
Prior to joining Revenue Edge, Kristin spent 15 years serving the multifamily industry in various roles ranging from Leasing Consultant to District Manager and Regional Manager where she was responsible for developing annual budgets and forecasts, pricing strategies, and identifying opportunities to increase ancillary income. She has worked with lease-up communities, renovations, and stabilized assets. Kristin earned her BS in Finance from Butler University.
Dani Phillips - Senior Revenue Manager
Dani has had the pleasure of working with organizations such as UDR, Camden Property Trust and CWS. The responsibilities she held with these organizations, coupled with her extensive YieldStar experience, gives her a truly unique perspective as a Revenue Manager. Dani prides herself on working closely with our partners to help them maximize their revenue and gain operational efficiencies. Dani holds a Bachelor's Degree in Business Administration from Ashford University.
Deanna Thompson - Revenue Manager
Deanna began her multifamily career in 2001 as a Leasing Consultant. Within a year, she was managing a portfolio of properties in Omaha, NE for an owner and learned the ins and outs multifamily financial performance. She brings 4+ years of experience utilizing both LRO and YieldStar. Deanna has a Bachelor of Science from Bellevue University in Marketing Management and a Graduate Certificate in Nonprofit Management from University of Colorado-Colorado Springs.